‘Daily Daisy’ – Final Year Project
Art Direction, Business Plan, Branding, Marketing and Merchandising
As I majored in Fashion Industries, I was required to create and execute a business proposal for a fashion business. I created my own fashion and lifestyle brand that offers 90s’ aesthetics meet contemporary products with a self-designed and illustrated cartoon icon. I focused on witty and quirky illustrations behind the branding, marketing as well as the collections.
2018 - 2019
LASALLE COLLEGE OF THE ARTS
Branding, Marketing, Art Direction & Illustrations by Yeo Rong Rong
Styling & Photography by Renee Latiff
“DAILYDAISY is a fashion and lifestyle band where 90s’ meets contemporary – the products are centered around the brand’s own cartoon icon – Daisy. She enjoys leading her daily life optimistically within her own comfort, where everyone is able to relate to her sense of humour. Through witty and quirky illustrations behind every collection, DAILYDAISY aims to brighten everyone’s spirit, encouraging the notion of enjoying every single day like a holiday”
Instagram: @dailydaisy96
Branding Collaterals: Name Card, Letterhead, Clothing Tag, Notepad, Stickers