‘Daily Daisy’ – Final Year Project
Art Direction, Business Plan, Branding, Marketing and Merchandising
As part of my Fashion Industries major, I developed and executed a business proposal for a fashion brand. I created an original fashion and lifestyle brand combining 90s-inspired aesthetics with contemporary design, supported by a self-designed and illustrated cartoon icon. The brand identity centered on witty, quirky illustrations across branding, marketing, and product collections.
2018 - 2019
LASALLE COLLEGE OF THE ARTS
Branding, Marketing, Art Direction & Illustrations by Yeo Rong Rong
Styling & Photography by Renee Latiff
“DAILYDAISY is a fashion and lifestyle band where 90s’ meets contemporary – the products are centered around the brand’s own cartoon icon – Daisy. She enjoys leading her daily life optimistically within her own comfort, where everyone is able to relate to her sense of humour. Through witty and quirky illustrations behind every collection, DAILYDAISY aims to brighten everyone’s spirit, encouraging the notion of enjoying every single day like a holiday”
Branding Collaterals: Name Card, Letterhead, Clothing Tag, Notepad, Stickers
Instagram: @dailydaisy96