2017
LASALLE COLLEGE OF THE ARTS
‘Do Nothing Club’
A group project focused on enhancing the brand strategy of Indonesian fashion label Public Culture. Our team developed a capsule collection tailored to resonate with Singaporean millennials, supported by a comprehensive marketing strategy to strengthen the brand’s positioning in the local market.
Art Direction by Carmen Low
Public Relations by Nicole Long
Branding & Marketing by Yeo Rong Rong
Photography by Josephine Ng
Branding Collaterals: Name Card, Letterhead, Letter, Stickers, Coasters, Ashtray, Lighters